Omni means all and thus Omnichannel Ecommerce means ECommerce through all channels. This means both "brick and mortar retail" and "online retail" work as one. The Customer experience is the same at a retail outlet and online. And the customer can transact across all channels without any barriers.
“I want us to stop talking about digital and physical retail as if they’re two separate things. The customer doesn’t think of it that way, and we can’t either”– Doug McMillon, CEO Walmart.
Many Retail businesses in India have not yet comprehended and adopted Multichannel ECommerce. Most retail chains believe that Multichannel ecommerce is the same as Omnichannel Ecommerce.
Omnichannel is the next big thing in the retail business. Many retail brands in India have already implemented omnichannel. Technology has advanced, and Origin Consultants can help you go omnichannel. The question is, “Are you ready?”