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ECOMMERCE STRATEGY

Every day we get an inquiry from someone who wants an e-commerce site. Everyone has a product to sell and wants to put it online. Starting an Ecommerce website is easy. But doing e-commerce is hard, and doing it successfully is even harder. When you start E-Commerce, you are competing with every other online store, including giants like Amazon, Flipkart & Myntra.

Putting up an e-commerce website is just like building your new retail store next to a Big Bazaar Hyper City or D-Mart or Reliance Fresh or Star Bazaar.

Your products might be great, but if they have equivalent products at any of the large format stores, then the customers will probably pick it up while getting milk and toilet paper because it’s easier.

If you want to be successful at e-commerce, you must have a strong Ecommerce Strategy. We at Origin consultants can help you with your SWOT analysis and finalize your Ecommerce Strategy.

Some of the components of ECommerce Strategy where Origin Consultants can help you are:

How to build a website that is convenient and easy to use

How to compete with the millions of retailers jostling for space with similar products

How to build and communicate your unique selling proposition

How to offer the products that people want

How to get the right people on your site

How to convince them to buy from your site

How to optimize your Customer Acquisition costs

How to manage the Ecommerce Warehouse operations

How to minimize the delivery (shipping and logistics) costs

How to ensure timely fulfillment


To succeed at e-commerce, business owners need to be realistic. Building, running, and maintaining an e-commerce website isn’t cheap. Be sure there’s a market for your product, and that you give people a compelling reason to buy from you.