ECOMMERCE BUSINESS PLAN
Writing an ecommerce business plan is a lot of effort but it will save you a lot of time and money in the long run.
We look at the ecommerce Business Plan as a brainstorming process. We confirm business concepts, target audience and goals while we brainstorm. We understand the revenue expectations, operations, costs, and resources required for business.
Finally, we put this on an excel sheet to do a what if analysis.
Once the brainstorming and t e what if analysis is over you will be able to: check the viability of the project and have a clear roadmap with you.
How to Build an Ecommerce Business Plan:
To create an ecommerce business plan, you should consider the following:
What products or services are you selling?
Who are you selling to – Business to Business (B2B) or Business to Consumer (B2C)?
What is your target audience?
What acquisition channels will you be using – Direct or Email, Organic Search or AdWords, Referrals or Affiliates, Influencers or Communities etc
What Social Media would you be using - Facebook, Instagram, LinkedIn etc?
What is your sales channel (marketplaces) strategy?
What is your Digital Marketing strategy?
What is your SEO, SEM and Social media Budget?
What is your End-to-End eCommerce Process i.e. Fulfillment process, Returns process, Inventory replenishment process, Omnichannel process, Human Resource Planning, etc.
What is your competitive positioning and pricing strategy?
What is your ecommerce investment plan?
What is your month wise three-year revenue projections?
When will you breakeven and start making profits in your ecommerce operations?
Origin Consultants have created eCommerce Business Plans for many Clients. If you also need to build an ecommerce business plan, contact us.